My full-time role is as Vice President, Account Director at GSW in New York. I lead the HCP team for Amgen’s Repatha (hyperdislipidemia). The account enjoys an exciting and unprecedented set of challenges among the payer and the competitive landscapes. Under my leadership, the business has grown nearly 100% in organic growth in less than one year.
Prior to GSW, I served as Account Director at Publicis LifeBrands Medicus, where I led the DTC team for Abbvie’s Duopa (advanced Parkinson’s) and the integrated DTC/HCP team for Abbvie’s Synthroid (hypothryoidism).
I made my way to New York from Chicago, where I was an Account Supervisor at AbelsonTaylor – the largest independent health and wellness ad agency in the country. I served as the account lead for Amgen’s blockbuster, Enbrel dermatology HCP team and the Enbrel rheumatology HCP team producing through-the-line work and managing ~$5 million in combined books of business.
Prior to AbelsonTaylor, I moved to Chicago to join SapientNitro. SapientNitro was since acquired by Publicis and is now SapientRazorfish_. I served as the account lead for Abbott’s digital portfolio (~$15 million in annual billings), and also worked globally, ensuring consistency and local relevance of the Abbott portfolio across all international markets.
Prior to SapientNitro I worked in account management at Bradley and Montgomery (BaM), in Indianapolis. There I managed a variety of marketing projects (chiefly digital) for seven lines of business at Microsoft, including Windows, Internet Explorer, SkyDrive (now OneDrive), Outlook.com, Exchange, Research, and Openness.
Before BaM (BB as I like to call it), I worked with Bohlsen Group. As the fourth employee, I was instrumental in operations of a rapid expansion to 21 employees in just 18 months. I served as the lead in strategy and client management on non-profit, retail and corporate clients and advised a team of 15 account executives and publicists on overall strategy and client relations. Additionally, I co-developed and managed a highly-competitive internship program and conceived, launched, managed and maintained Bohlsen Group’s digital presence.
Prior to Bohlsen Group, I managed brand promotions at Interactive Intelligence and led corporate copywriting, web content writing and demo script writing projects. I also collaborated as a lean, mean team to plan their annual conferences.
Earlier, while at NuOrbit Media, I set the strategy and user experience for award-winning websites for Hefty, Cap’n Crunch, the Eiteljorg Fellowship for Native American Fine Art and Rice-a-Roni. I also helped with strategy and creative development on numerous collateral materials.
I started this journey as a production specialist at dgs Marketing Engineers, tracking workflow and negotiating vendor relationships. I was soon promoted to account coordinator for four international B2B PR and marketing accounts.
Clients I’ve worked with: