They're not clients. They're partners.
For more than 15 years, I've built deep relationships and created award-winning work with a variety of clients that span from A to Z.
the proof is in the pudding
Yep. An account guy with a book.
Many times when I mention "my book" to industry folks, they wrinkle their noses and ask me why an account person would have a book. Why wouldn't an account person have a book? I am deeply passionate about the projects I've worked on. I partner with my creative teams to champion exceptional work, to ensure we deliver on a carefully crafted strategy, and encourage brand teams to step out of their comfort zones. I consistently challenge my teams to only present work that we're truly proud of. Below is work I'm particularly proud of.
Microsoft SkyDrive:
Work Separately
When Microsoft was ready to launch SkyDrive (now OneDrive) in the US, they came to Bradley & Montgomery. We used social listening to help cast the perfect star, then wrote three quirky spots to fit the dry humor of Aubrey Plaza. The award-winning campaign garnered more than 2 million YouTube views and generated 60,000 new users in less than three weeks.
Abbott: Manifesto video
When Abbott and AbbVie separated, Abbott hired SapientNitro to lead their efforts, leveraging a 100 year + heritage of excellence in consumer healthcare products. This video launched their new brand promise: life. to the fullest.
Abbott: A Chance to Thrive
While at SapientNitro, I led the digital team responsible for some $15 million in work, including tech stack migration, robust template design, content development, and SEO for a portfolio of 45 websites. "A Chance to Thrive" was the first documentary video filmed for the US website.
Microsoft Outlook.com:
Your Privacy is Important
Did you know that Gmail scans your emails to serve you display ads? If so, you're one of only 29% of Americans who do. Scary. Fresh off the heels of rebranding from Hotmail to Outlook.com, my friends over at Microsoft approached my team at Bradley & Montgomery team to create a simple video highlighting this disconcerting practice and to ensure Microsoft customers that their privacy is respected.
