Jason Gloye’s experience combines an enviable mix of advertising, public relations, and client-side marketing. A member of the MM&M 40 Under 40 class of 2022 and recipient of the DTC Perspectives Agency Vanguard Award in 2025, he brings nearly two decades of experience and a proven track record of brand success and award-winning work. With experience on brands like Cap'n Crunch, Microsoft, and pharmaceutical giants like Amgen, AstraZeneca, Genentech, J&J, Novartis, and Pfizer — his work spans U.S. and global markets, from prelaunch strategy to LOE stewardship, resonating with HCPs and patients across varied and diverse communities
Healthcare
As global chief client officer and head of North America at VML Health, he oversees all health accounts and drives the health vertical’s culture and dynamism. Across the business, he’s instrumental in how we dive into complex business challenges and developing processes to ensure flawless delivery on time and on budget. He’s passionate about curating high-performance teams and cultivating deep, meaningful relationships across 23 countries.
Jason has helmed brands such as Amgen's ENBREL, AbbVie's SYNTHROID (the most prescribed drug in the country), and Amgen's REPATHA - where his strategic council led to a 122% increase in year-over-year sales for the brand. He launched dual-indications for Genentech's HEMLIBRA - driving sales that exceeded industry expectations by 140%. Most recently, his leadership has driven Cannes Lions-winning work three consecutive years — including a Gold Lion in 2023, and recognition in Pharma and Innovation in 2024 and 2025 — while growing the agency at 10% annually in an industry facing significant headwinds.
Under his leadership, VML Health has ascended to the #4 healthcare agency with revenue doubling from $110 million to $300+ million in three years.
Consumer Packaged Goods
Jason's strategic skills and creative collaboration led to Cap'n Crunch's multi-award-winning "Crunch Island" website, which was featured in Time Magazine. The site offered children the opportunity to explore a tropical island where the Cap'n had shipwrecked. In addition to nutritional information and online games, unique features such as Weather.com integration reflected the weather of the user's IP address on the island.
Technology
Jason led multiple lines of business for Microsoft, where he grew agency billings 500% year-over-year for his portfolio of clients including OneDrive, Outlook.com, Exchange, Research, and Openness. He turned a single, $40k product overview video for OneDrive into a digital AOR relationship to oversee the product launch in the US. The launch included a broadcast campaign featuring Aubrey Plaza, which garnered the brand more than 2 million YouTube views and 60,000 new users in less than three weeks.
Non-profit
Jason worked with watchdog agency Senior Medicare Patrol (SMP), to protect the rights and well-being of Indiana citizens aged 65+. After a rash of robberies at area senior communities, Jason's award-winning media plan led to statewide coverage and the arrest of the perpetrator.
press
Healthcare Brew: Tennessee Provider Rebrands As Dolly Parton Children’s Hospital
MM+M: Agency 100 2025 - VML Health
DTC Perspectives: 2025 Agency Vanguard Awards
Digiday: Pharma Marketers Weigh Economy and Chance of TV Ad Ban During Upfronts Season
PM360: Focus On - Patient Experience
MM+M: Get the Measure of Your Omnichannel Strategy
The Drum: The Advertising Playbook Is Like Theatre. But Health Brands Had To Ditch the Script
MM+M: Agency 100 2024 - VML Health
MM+M: Agency 100 2023 - VMLY&R Health
Ad Age: VMLY&R Creates Global Health Exec Role to Revamp Creative Strategy for Health Clients
AdWeek: VMLY&R Health’s Fresh C-Suite Wants to Remove the Friction Between Patients and Care