Press + Media | Awards + Recognition | Thought Leadership

Thought Leadership

Writing and media commentary

Selected external writing and media commentary on healthcare marketing, creativity, and the future of the industry.

The Advertising Playbook Is Like Theatre. But Health Brands Had To Ditch the Script
The Drum | Opinion
An exploration of how the principles of theatre, storytelling, presence, and knowing your audience, translate directly to healthcare marketing strategy.
[Read More]

Tennessee Provider Rebrands As Dolly Parton Children's Hospital
Healthcare Brew | Media Commentary
Featured commentary on brand strategy, patient trust, and what makes a healthcare rebrand resonate culturally.
[Read More]

Health Futures

Founded an annual thought leadership platform, exploring the trends, technologies, and cultural shifts shaping the future of healthcare marketing.

Health Futures has been the highest-trafficked content on VML's global website two years running. Each edition brings together senior healthcare marketers for an immersive look at what is coming next — from Gen Beta to AI to the evolving patient journey. It includes a full report, social media campaign, press to tour, and a VIP client event.

[Learn More]

Social Thought Leadership

A selection of posts on leadership, creativity, and the work.

Beat Cancer Off — Cannes Lions 2026
On what it means when the work is personal. The story behind the campaign that won 2x Gold at Cannes Lions 2026 and why people living with conditions are a always our north star.
[Read Post]

Or What?
On prioritization, false urgency, and two words that changed how I think about time and focus.
[Read Post]

Silence as a Tool
On the leadership power of saying less, listening more, and what happens when you stop filling every room with noise.
[Read Post]

Success Stress
On the particular anxiety that comes with building something extraordinary. A concept that resonated so broadly it became the theme of a North America all-hands town hall for 750 people.
[Read Post]